What inspires me?
Here is a selection of advertising campaigns that I admire because of their meaningful messages and creative executions.
Proctor & Gamble’s “Thank You Mom”
The 2010 Olympics took place during this campaign. P&G wanted to connect people from all over the world through a tear-jerking campaign. Despite the fact that P&G doesn’t have a direct connection with the Olympics, the company wanted to celebrate mothers around the world. Weiden + Kennedy hoped to unite patrons over a commonality we all have: having a mother. W+K emphasizes the idea that mothers are our true heroes as they have loved and supported us from day one. While spreading brand awareness for Proctor and Gamble and the Olympics, W+K encourages patrons to show gratitude for our beloved mothers.
Spotify’s “Everywhere”
The campaign was unique as it grabbed people’s attention by including music that people may listen to and paired it with relatable statements. Other ads may not have had that kind of connection with the patron. The problem that the campaign was trying to solve was making people feel understood while also being relatable.
Aerie’s “Real”
The company is a women's lounge and sportswear clothing brand that pairs with American Eagle. I have shopped at American Eagle since I was very young and have always appreciated its flexible sizing. I have loved Aerie's rebranding within the past few years as it took another step to become more inclusive to all body types. I have always liked comfortable but fashionable clothing so I appreciate Aerie's efforts to be size inclusive and high-quality. The brand and campaign prides itself on being "real" as in the pictures of all models are not photoshopped and very natural. Each model is shown with their own quirks whether it be stretch marks, curvier, or different health conditions. The problem that the brand has been trying to solve is instilling more confidence in women alike. The brand wants each person who buys from Aerie to feel comfortable, happy, and confident in their clothes. Aerie is trying to rewrite the standards that have been put on women for centuries and normalize being different. Along with the Dove campaign, I would say that empowerment drives this campaign.
