My works.

Classic. Collectible. Cuddles.

Grab your favorite Penguin Published book and your matching Squishmallow reading buddy. Penguin Books and Squishmallow have collaborated to create a fun-filled experience for book lovers all over the country. Whether you want to embark upon Spiderman’s journey fighting crime or revel in the exhilarating life of Jay Gatsby, Penguin x Squishmallow is ready to welcome you into the world of storytelling. Along with your novel and matching Squishmallow, the limited edition gift box provides a selection of Penguin book themed stickers and an enchanting tote bag to carry your goodies wherever you go. Penguin x Squishmallow encourages you to cuddle up with one of your Reading Buddies and be a part of the story.

Being a Mother is Only Part of the Equation

We have created a compelling social activism campaign on out-of-home platforms, shedding light on the societal issue of women often being solely referred to as ‘mom' due to their familial responsibilities, sometimes at the expense of their own identities and personal time. Reconsider your perceptions of mothers around the world. Participate in conversations and enhance your understanding by contributing to #NotEitherOr on social media.

Who Can I Trust With My Fur Baby?

I wrote, produced, and recorded this radio spot for the Rover dog-sitting app at a professional recording studio in South Philadelphia. This was for an assignment in my Copywriting for Radio and Video class. This assignment asked us to research Rover.com and create a radio spot based off of what we thought the client really wants to say.

For the Love of Dog!

In my Introduction to Brand Strategy and Research class, we were assigned a topic to create a brand for. My group was given dog treats. We put together a cohesive proposal that dives into the dog treat brand, insightful research, and original products that combine to make Canine Crunchies.

Is Life Really Only Black and White?

Here is a poem that I wrote for my Creative Acts class at Temple University. The assignment was to choose a color and characterize it in the form of a poem. I chose the color gray because of its symbolic mixture between light and dark.

Classic Rock and Foot Traffic

In my Copywriting class for Print and Web, I was told to write two pieces of body copy. One was for Pierre Robert’s hipster radio station, and the other was for American Olean Tiles. I was provided detailed creative briefs for both and had a week to perfect my copy.

More Than Just Books. Hidden Treasures.

In my Advertising Campaigns class, created a campaign for the Free Library of Philadelphia. The goal of the campaign was to educate Philadelphians about what the library has to offer. We wanted people to know that the library holds more than just books, but hidden treasures within. We created mockups of a new website, billboards, library card, and social media posts to present to the client.

Petco Is My Second Home

In my Intro to Copywriting class, I was assigned to plan out a campaign idea for Petco. I focused on the store’s warm hospitality and reliability throughout my campaign.